Growth Assist

Getting started

Your path to actionable intelligence.

Understanding your business is the first step towards finding the right opportunities.

Growth Assist works with your team to understand your customers, define what makes a valuable opportunity, build your intelligence approach and deliver sales intelligence your team can act on.

Request Your Free Data-Driven AI Sales StrategySales Intelligence for B2B sales teams

The client journey

From understanding your business to finding opportunities worth pursuing.

Every Sales Intelligence engagement starts by understanding your business, defining what makes a valuable opportunity and building the intelligence needed to help your sales team take action.

01

Understand your business before finding opportunities.

Before identifying opportunities, we need to understand what makes your business successful.

We define

  • Who you are best placed to sell to
  • What problems you solve
  • What makes a valuable opportunity
  • What separates a good prospect from a poor fit

Why it matters

Good intelligence starts with understanding your business. Without this foundation, you are simply creating another generic prospect list.

Example output

Example output
GA / Example

Commercial Understanding Brief

A research-backed summary of your business, customers, products and commercial priorities.

Business overview
Products and services
Ideal customer profile
Customer challenges
Commercial priorities

Illustrative example. Fictional data created to demonstrate methodology.

02

Decide where your sales team should focus.

Once we understand your business, we combine this with market research to identify where the biggest opportunities may exist.

We define

  • Which customers and markets to prioritise
  • What makes an ideal opportunity
  • Which buying situations matter
  • What signals indicate potential demand

Why it matters

Your sales team should not spend time chasing every possible company. They should focus on the opportunities most likely to fit.

Example output

Example output
GA / Example

Commercial Strategy Brief

Turning business understanding into a clear direction for targeting and opportunity development.

Priority markets
Target customer profile
Opportunity criteria
Buying triggers
Recommended focus areas

Illustrative example. Fictional data created to demonstrate methodology.

03

Build the intelligence approach around your goals.

Every business is different. We configure the research approach around your market, customers and sales objectives.

We define

  • Which information sources matter
  • Which commercial signals are important
  • How opportunities should be assessed
  • How intelligence should be delivered to your team

Why it matters

A generic database treats every company the same. Growth Assist builds intelligence around your specific sales opportunity.

Example output

Example output
GA / Example

Sales Intelligence Model

The framework used to identify, assess and prioritise opportunities around your business goals.

Research approach
Data sources
Commercial signals
Qualification criteria
Delivery format

Illustrative example. Fictional data created to demonstrate methodology.

04

Give your sales team opportunities they can act on.

Once the intelligence model is built, we identify and prioritise companies that match your requirements.

We define

  • Why this company
  • Why now
  • Who to contact
  • What conversation to have

Why it matters

Your sales team spends less time researching and more time having relevant conversations.

Example output

Sales Intelligence Brief
94/100

Sales Intelligence Brief

Prioritised opportunities with evidence, buying context and recommended next steps for your sales team.

Opportunity score
Evidence behind the opportunity
Key contacts
Buying context
Recommended next action

Illustrative example. Fictional data created to demonstrate methodology.

View Sample Sales Intelligence Briefs

The complete journey

See the intelligence journey in practice.

Every stage creates a practical output that builds towards actionable Sales Intelligence.

From understanding your business, to defining your strategy, to delivering prioritised opportunities.

01

Commercial Understanding

02

Commercial Strategy

03

Sales Intelligence Model

04

Sales Intelligence Brief

See example Sales Intelligence briefs

The result

From research to sales conversations.

Growth Assist turns commercial research into actionable Sales Intelligence.

Helping your sales team understand:

  • Which companies matter
  • Why now is the right time to engage
  • Who to contact
  • What conversation to start
Request Your Free Data-Driven AI Sales StrategySales Intelligence for B2B sales teams