Brief library

Example SalesIntelligence Briefs

Illustrative examples showing how Growth Assist combines ICP modelling, commercial research and market signals to identify high-value sales opportunities.

Disclaimer All examples, companies, contacts and data are fictional demonstrations created to show the methodology.

The distinction

What a brief is, and what it is not.

  • We do not provide contact lists.
  • We build bespoke sales intelligence models that identify companies worth pursuing.
  • Every opportunity explains why now, backed by evidence traceable to a primary source.
  • Sales teams receive the context to start a better conversation, not a name and a number.

Brief library

Six worked examples.

Technology / SoftwareSB-01

Finding organisations ready for infrastructure change

Example company
Illustrative technology provider model
Opportunity score
92/100
Research focus
Cloud transformation activity across multi-site organisations
Commercial Office Fit-OutSB-02

Finding businesses before workplace transformation projects begin

Example company
Illustrative workplace specialist model
Opportunity score
88/100
Research focus
Lease events and headcount growth ahead of tender stage
Commercial SolarSB-03

Finding businesses where energy investment becomes relevant

Example company
Illustrative client model — commercial solar and storage
Opportunity score
85/100
Research focus
Property intelligence and operational growth at high-load sites
Engineering / ConstructionSB-04

Finding projects before specialist suppliers are selected

Example company
Northgate Data Centre Expansion Project
Opportunity score
94/100
Research focus
Design activity and delivery stage ahead of supplier selection
Managed PrintSB-05

Managed Print Sales Intelligence Brief

Example company
Heritage Funeral Group
Opportunity score
96/100
Research focus
New office + cloud migration + strong print dependency + potential contract renewal window.
Asset FinanceSB-06

Asset Finance Opportunity Brief

Example company
NorthWest Precision Engineering Ltd
Opportunity score
86/100
Research focus
Contract growth + recruitment activity + facility expansion + likely asset requirement.

Next step

Built around your market, not ours.

Each of these briefs began with an ideal customer profile and a definition of what a genuine buying window looks like in that market. The same modelling can be built around your proposition.